Michael Cross

Michael Cross

Michael Cross

Michael is the innovation leader for Entergy, building new products and services to enable the premier utility. His group, KeyString Labs, is re-imagining the future of the industry and bringing new ideas to life through focusing on the customers’ needs.

Most recently Michael led the digital transformation and innovation for six years at AAA Insurance, which covered 23 states. Prior to that he worked in the Sidney Garfield Innovation Center for Kaiser Permanente, where he led all mobility products across clinicians and customers. His belief system centers on understanding customers’ frictions and delivering new products through a proven methodology that focuses on customer experience and leverages technology.

In 2019 he relocated from California to the Greater New Orleans area with his wife, two children, and two dogs…and they love it!